Marketing a Business

1.Explain why Sears or Wal-mart can non effectively create a smart counterculture image. Sears and Wal-Mart can non create a fashionable counterculture image because they ar both designed to backside several(predicate) groups of people with different needs. Wal-Mart is a repositing that focuses on a truly un specialized group of people, which is charming much anyone that is looking for the lower prices in the market, but not really caring much active a specific sword predict. That is why Wal-Mart has a very large inventory, which helps them own the best prices and always have copious products available to the customers. By doing this Wal-Mart has made it really hard for them to do a trendy counterculture, because to do so a strain has to be think in its uniqueness and exclusivity. If a store like Wal-Mart would supply to switch to a trendy counterculture image, this would gravely reduce a lot of its customers, because their prices would have to be higher, elec tronegative its image of a low price store, costing them a fortune. Wal-Mart does carry round brand names such as Wrangler and Levis, these atomic number 18 products made to be low priced and stool produced, also they are for the most part general styles and colors, expiration undersize to no room for individuality.

On the other cash in ones chips Sears is not a low price store, and carries more brand name products, but these are also mass produced, in adapt to give its customers a wide variety and erupt quality. I believe Sears targets customers that are willing to pay a little more for quality but still staying in a budget. Thats why these two stores have c! onvertible customers, the variety show that is not really looking for exclusivity, but to adjoin their sanctioned needs. In addition to this, if both of these stores would try to potpourri to a trendy counterculture image, they would have to change the looks of their stores and start a full-page new marketing campaign in evidence to target a different group of people, which would again pie-eyed a very big investment of money and time, lede to loss of...If you requirement to get a full essay, order it on our website: OrderCustomPaper.com

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