Marketing Strategies Of Bsnl

Marketing strategies As we distinguish BSNL is the number 1 quickly telecom company in India, we argon eager to have how they have made it to top. So some of the Marketing strategies pull in by them are: 1.1 BSNL should have clear technology dodge in line with its mission of providing work with world computer program State-of-art technology at affordable prices. Since the Telecom Industry is undergoing recount on technological revolutions the product cycles are very short. BSNL should go in for innovative products based on convergent technology in order to acquire dominant market position. This foot be achieved by – & hog;Replacement of all the superannuated technologies immediately, & poop;Redeployment of unutilized capacities should be considered first. & squat;Early deployment of appeal potent Wi fi/Wi max Technologies & doodly-squat;Migrating to NGN (Soft Switch) on large scales, which bequeath ineffective seamless integration of upcom ing technologies. & fudge; change magnitude the nifty investment in convergent technologies even if it renders certain(a) in use technologies redundant. 1.2Customer Orientation Strategy: - to retain genuine customers and attract new customers •Creating a Service-Oriented culture in spite of appearance the organization by linking incentives to customer satisfaction.

•Introducing flexible accommodation Terms so that new customers are attracted. •Promoting/Introducing user-friendly inspection and repair systems such as Electronic Clearing system, meshing or E-seva for bill fee &b ull;educating the customer about services in! fact and respective tariff structure •Introducing service at door-step. 1.3 Restructuring of organizational on business type model •Better management • improve segmental efficiencies •Improved organizational communication •Better accomplishment monitoring • go up focus on revenue 1.4 Pricing strategy Tariff fixation is of write in a competitive scenario where it...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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