Introduction to marketing

the concept of merchandising can be explained with the following moderateness point slidesit explains in detail the following1-the new economyCustomer Empowerment-CustomizationGreater varietyKnowledge/ Information eraSmoother click channelsIncreased competition-Globalization, Deregulation, PrivatizationIndustry ConvergenceRetail TransformationDisintermediation2-organizations- new capabilitiesPowerful new information & sales channelMarketing researchIntranetTwo authority communicationAdvertisingInternetImprove logistics and operations3-nature and scope of tradeIncludes:Physical goods?cars, clothes, machines, booksServices?banks, theatres, rearingIdeas?pollution reduction, road safetyPeople?Amitabh Bachchan, Sachin Tendulkar(people ar a marketable merchandise or brand)Places?Amby Valley, a new living accommodations e introduceExperiences?bungie jumping, deep sea diving4-the broad dimensions of marketingIncludes:Marketing encompasses:Business-to-BusinessBusiness to Consu merNot-for-profit organisations expression for donations?they are marketing social causes and ideas they want you to supportGlobal Marketing5-what is marketingMarketing can be exposit as all activities designed to generate and expedite any(prenominal) exchange intended to satisfy human enquires or wants. (adaptation Rix, Stanton, )Marketing is a total system of business activities designed to plan, price, promote, and open want-satisfying products to yap regulate markets to achieve organisational objectives. (Etzel, Walker, Stanton)6-defining marketingMarketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and value of value with others. - Philip Kotler7-marketing managementMarketing Management is the art and science of choosing target markets, caution and growing customers, through creating, delivering, and communicating superior customer value. 8-simple marketing system9- structure of flows10-core concepts of market! ing11-needs and wants delimit a need?A need is a state of felt deprivation (Kotler)We need the basic things to become or to feel safe and interact in nightclub (Social)We may need clothes to keep warm? election of product is no longer classified as a need (Physical)We need harbor for warmth and security?the eccentric of shelter is a choice (Physical)We may need an education or a quality pen to write with? adopt a Parker vs Mont Blanc again choice of quality and level of familiarity (Individual Defining a want?A want is the... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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